Brand New World is a podcast about this nascent moment in marketing and advertising as it all begins to take shape.
Senior Editor and host Jeff Beer tackles the future of marketing and branding, particularly how it is impacted by AI.
Knowing this context, I chose to a create a universe itself in this branding. I aimed for this podcast to deliver unexpected and otherworldly qualities, having been heavily inspired by sci-fi and futurism. I relied on gradient orbs, line segments and brackets to communicate tension and active energy.
2 presented directions:
Early options
After my final presentation with stakeholders, direction A was the keeper. This direction most aligned with the show’s content and within the branding of Fast Company’s existing podcast network.
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Some mood board picks!
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